MARKETING TACTIC: Sales Sheet
A well-crafted sales sheet should be the most versatile and potent weapon in your sales arsenal.
Deep Space Industries Product Sales Sheets
While Deep Space Industries (DSI) produces state-of-the-art smallsat propulsion systems, we determined that prospective customers were only aware of the company’s more exotic, long-term endeavor (asteroid mining), and were unaware that DSI is a supplier of superior spacecraft components in today’s marketplace.
Develop marketing collateral instruments — often referred to as Sales Sheets or One-Sheets — to create awareness about DSI product offerings while supporting in-person and online sales efforts. The DSI sales sheets were designed to:
– Convey important technical product specifications and performance characteristics
– Showcase key differentiating product features
– Demonstrate customer and mission benefits with the use of DSI products
– Maintain consistency with the DSI brand
– Be adaptable for future updates and extensions to the DSI product line
The sales sheets were used extensively by the business development team, both as “leave behinds” for in-person sales meetings and as email attachments for sales funnel interactions. Additionally, the sales sheets were directly responsible for generating a significant increase in new sales leads from conferences and events such as the 2016 Small Satellite Conference, the 2017 Paris Air Show, and others, and contributed to multiple high-values sales conversions in the following months.
More from the Brand Delta-V Blog:
Increasing your sales means proactively managing the buyer’s journey, which is often 90% complete before your customer ever contacts your company. So, you need to manage that 90% of the buying process. And that’s where Brand Delta-V’s “Full-Funnel Marketing” comes in.
We have some ideas about how to extend your runway and we’d like to give ’em to you for free. The good news is, there are several ways to extend your startup’s runway. Brand Delta-V can help you bring in new capital from investors, customers, and partners.
When it comes to the really important stuff about your business and your products, don’t just tell them, show them! Infographics are a critical component to your marketing efforts, making complex content more understandable and interesting.