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MARKETING TACTIC: Infographics

When it comes to the really important stuff about your business and your products, don’t just tell them, show them!

Project:

Brand Delta-V Blog Article Infographic

Challenge:

Present source advantages of deep space mining on the Moon versus asteroids in a concise, easy-to-digest way. The presentation needed to be informative and appeal to a wide audience — from rocket scientists to space “fanboys”.

Solution:

Create an authoritative infographic that makes the case for deep space mining on the Moon and on asteroids. The infographic was specifically designed to carry the most critical information in the event it should be viewed independent of the accompanying blog article on space mining, e.g., as an image search engine result. It was also designed to be visually striking with bold, stylized titles and a side-by-side hero image of the near-Earth space objects.

Results:

Since its publication last June, the Space Mining: Moon or Asteroids article and infographic is the second most visited blog post on the Brand Delta-V website. Perhaps more impressively, the infographic continues to come up as the number one result in an image search on Google for “moon or asteroid mining”. Go ahead, see for yourself.

Why Should You Use Infographics In Your Marketing?

Infographics are a critical component in all your marketing efforts, because infographics:
1. Make complex content more understandable and interesting
2. Position you as an expert and thought leader
3. Grab the attention of your target audience
4. Increase brand awareness
5. Help make your content go viral on social platforms
6. Significantly increase your search marketing results
7. Help increase your subscribers and followers
8. Are re-purposable for all media: presentations, website, sales sheets, email marketing, etc.
9. Are easy to track with analytics
10. Bottom line is, infographics help you close deals

More from the Brand Delta-V Blog:

Marketing Tactic: Sales Sheet

A well-crafted sales sheet should be the most versatile and potent weapon in your sales arsenal. Brand Delta-V can develop a marketing collateral instrument — often referred to as a Sales Sheet or One-Sheet — to create awareness about your products and support in-person and online sales efforts.

Marketing Tactic: Logo Design

Designing your company logo to align with your mission and values is essential to building your brand. We’ll show you how we did it for our agency, Brand Delta-V.

Full-Funnel Marketing

Increasing your sales means proactively managing the buyer’s journey, which is often 90% complete before your customer ever contacts your company. So, you need to manage that 90% of the buying process. And that’s where Brand Delta-V’s “Full-Funnel Marketing” comes in.